专业精析 Accurate Analysis
美国大学广告学专业申请解析
美国大学广告学专业概况
美国大学广告学专业通常设置在新闻和大众传媒学院下面。除了专业课程,学生会广泛学习文科课程。典型的设置为四到五门广告学课程,若干门新闻写作和大众媒体法律和道德课程,再加上很多的文科课程。学生将被要求至少上一门市场营销方面的课程。
美国大学广告学是理论和实践紧密结合的专业。在很多课程里面,学生都要求做个人陈述和演讲,这也是广告行业内的重要技能。还有就是学生团队合作的能力和写作能力。如果你在艺术上很有天分,那么商业艺术设计专业和平面设计专业应该更适合你。
学生应学会同时在多个项目中工作。你偶尔也会遇到由于某些团队成员负责多个项目,你很难有约他而影响到你的工作。一些媒体策划和研究课程要求学生能够做定量分析,因此学生要有一定的数学能力。
企业非常看重广告学专业学生的实习和工作经验。学生的实习单位包括广告公司,报社,广播机构,以及在大学校园内的报社和广播电台。处在城市内的大学在这方面会有明显优势。广告学所学知识的广泛性,以及在沟通能力,批判性思维能力方面的训练也为学生将来在其他行业的发展做了很有价值的准备。
其他相关专业
Journalism 新闻
Broadcast journalism 广播新闻
Marketing
Commercial/advertising arts
Public relations
Business administration and management
美国大学广告学分支专业
Management Track:
The management track will prepare students for careers in account management, media, account planning, or advertising research.
Creative Track:
The creative track will prepare students for careers in art direction or copywriting.
Thesis Track:
The thesis track will prepare students for careers in marketing research or education.
美国大学广告学主要课程
综合基础课程:
Advertising and Society,Writing for Media Professionals,Principles and Practices of Advertising,Advertising Campaigns 以下是任一方向的课程
管理方向(Management track concentration courses):
Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising
创造方向(Creative track concentration courses):
Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)
研究方向(Thesis track concentration courses):
Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track
美国大学广告学专业申请条件
.TOEFL :100
.GRE:需要GRE成绩
.GPA: 3.0 Above
.申请时间:12月--3月,依不同学校而定
美国大学广告学专业职业前景:
广告设计人员,企划人员,美术指导,,广告客户经理,广告销售策划,资深写得可以做到广告创意总监等。
美国大学广告学专业就业市场:
广告代理公司,传媒业,或者组织机构的市场策划,研究机构等。
晓宏留学对美国大学广告专业研究生申请院校推荐:
American University School of Communication
Washington, DC, USA
Degrees: Master's
Boston University Metropolitan College
Boston, USA
Degrees: Master's
Emerson College Graduate Programs in Communication & the Arts
Boston, USA
Degrees: Master's
Hawai'i Pacific University Center for Graduate Studies
Honolulu, USA
Degrees: Master's
Michigan State University College of Communication Arts & Sciences
East Lansing, USA
Degrees: Master's
Montana State University - Billings College of Arts & Sciences
Billings, USA
Degrees: Master's
San Diego State University College of Professional Studies & Fine Arts
San Diego, USA
Degrees: Master's
Seton Hall University College of Arts & Sciences
South Orange, USA
Degrees: Master's
Simmons College College of Arts & Sciences
Boston, USA
Degrees: Master's
Syracuse University S.I. Newhouse School of Public Communications
Syracuse, USA
Degrees: Master's
Texas Christian University College of Communication
Fort Worth, USA
Degrees: Master's
The University of Alabama College of Communication and Information Sciences
Tuscaloosa, USA
Degrees: Master's
University of Kansas William Allen White School of Journalism & Mass Communications
Lawrence, USA
Degrees: Master's
University of Michigan - Ann Arbor School of Information
Ann Arbor, USA
Degrees: Master's, Professional
University of Nebraska-Lincoln
USA
Degrees: Master's
University of North Carolina at Chapel Hill School of Journalism & Mass Communication
Chapel Hill, USA
Degrees: Master's
University of Oregon School of Journalism & Communication
Eugene, USA
Degrees: Master's, Doctorate
University of Southern California Annenberg School for Communication
Los Angeles, USA
Degrees: Master's
University of Wisconsin - Madison School of Journalism & Mass Communication
Madison, USA
Degrees: Master's, Professional
Virginia Commonwealth University College of Humanities & Sciences
Richmond, USA
Degrees: Master's
Wayne State University College of Fine, Performing, & Communication Arts
Detroit, USA
Degrees: Master's, Professional
时间:2013-01-20